Wednesday, September 28, 2011

Jailbroken iPhone Helped Pandora Succeed as a Company

Pandora is one of those companies that do not really need any introduction. The popular music-streaming service has collected more than 100 million registered users, and it just went public in June of this year at a price of $ 16/share.






But not always easy for the company, according to the CTO Tom Conrad from Pandora. Conrad spoke of mobilizing GigaOM conference earlier this week on the company's rocky start, as jailbreaking the iPhone and everything has changed ...

The CTO said that initially about 50 phones Pandora implementations developed, but none of them ever really took off. Then came the iPhone and the company was very excited. They saw him as a viable mobile device for their service.

But when Apple announced its smartphone market in 2007, a third party App Store. So the developers had their own Pandora iPhone jailbreak to start working on software for the platform - and it paid off big time.

When the App Store in July 2008 went Pandora was ready to go. Your customer base is exploding, and now, Conrad says, that happens about 70% of listening to Pandora on mobile devices.

It is kind of cool to hear that a big company has benefited from the jailbreak community, and this is another example of how innovation jailbreaking spores. What if Apple had not called the App Store in 2008 to life? Pandarus would be an application Cydia?

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