Companies like JD Power to spend to understand a large portion of the resources that consumers use products and how they are used. One study frequently, often, the customer satisfaction that will determine how customers are satisfied with a product after they bought tries.
JD Power found many smartphone users and found that the iPhone has reached # 1 in customer satisfaction with a score of 838 (in 1000). This is a big success for Apple, but not the first, since the Cupertino company has this award six times in a row, as stated in the press release of the study:
For a sixth consecutive time, Apple ranks highest among manufacturers of smartphones in customer satisfaction. Apple achieves a score of 838 and performs well in all factors, particularly in ease of operation and features.The runners were HTC, which received 801, and Samsung has achieved a 777 bit lower than the industry average. Motorola was one behind with 775 and Research in Motion (makers of BlackBerry), which counted only 762nd All these are good results, but Apple and HTC are clearly ahead.
Satisfaction, performance, smartphone features, ease of use and physical design: The results of this study were divided into five different categories. Apple has a perfect score of 850 came from the top of the charts with HTC in the second place, and unfortunately most of the leading manufacturer of smart phones are well below the industry average.
Despite the creation of Apple for the hearts and minds of customers, this study indicates that many new 4G Capture appreciate the smart phone that does not yet support the iPhone, which could partly explain higher HTC brand:
Customers are highly satisfied with 4G-capable devices. Satisfaction among customers using 4G-capable phones averages 819, compared with 786 among customers using phones with 3G capability. Owners of 4G devices are also more active in terms of calling, texting and browsing the Internet.With the iPhone 5 just around the corner, have a new product to look forward to. Until then, however, it appears that a 4-year-old iPhone to make its job well.
(via Engadget)
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